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Issue 023 - Apr 26, 2004


    In this issue:
  1. How universetoday.com used Article Manager to turn a hobby site into a business
  2. Tips and Tricks – Realty Manager tricks and scripts
  3. Crazy Ranking on Google for Post-It Note Joke

How universetoday.com used Article Manager to turn a hobby site into a business

How do they do it? How do successful webmasters turn their hobby sites into money makers? Since this formula isn’t entirely clear, we turned to Fraser Cain, the previous marketing manager at interactivetools.com and webmaster of Universe Today for some answers.

INTERACTIVETOOLS.COM: Hi Fraser. Could give us an idea of how you made ‘Universe Today’ into a profitable site?

FRASER: When I was working at Communicate.com back in the mid to late 90’s (a web development company), I decided I needed to know more about the maintenance of content heavy websites so I could better educate our clients. Astronomy happened to be a subject I was interested in, so I built Universe Today to gain some practical experience. Once I started the site, I realized that I needed to develop a long term view for it to be sustainable and eventually profitable, so if I became busy with life, family or work, I could publish with a bare minimum of effort. Really, I was forced to take a hard look at how I published. I knew that if I was I ever going to make money at it, I’d better find a better, faster way to push content online, so I could do spend more time enhancing the site.

See the full interviewand discover how Fraser made his one man show a profitable online business

See the business case – Just the facts in bite size pieces.


Tips and Tricks – Realty Manager tricks and scripts

The community at interactivetools.com never fails to impress with their creativity. Here are recent favorites that our support staff thought you might enjoy.

Mortgage Payment Script

If you’re running or developing a real estate site, you might want to consider including this useful feature. This mortgage calculator script allows users to estimate their monthly mortgage payment at an interest rate they choose. Want to know if you can afford that condo now? Want to know if you can afford it if interest rates rise a 1/2 point?
See the script

Property of the Week

In this forum post, interactivetools product specialist, Donna, explains how to display a featured property on the index page of a realty site.
See the script

Google Tip!

If you want your news to be picked up by Google, you'll need to insert unique 4 digit codes in the URL of each article. Read Google's response to an interactivetools.com community member's questions on Google News inclusion. Kudo's to TitanJeff for submitting this helpful post
See the post


Crazy Ranking on Google for Post-It Note Joke

The Post-It note prank that had our office in stitches has achieved an absolutely nutty level of popularity. When Dave posted his joke on Damon, he expected a few laughs, but didn’t anticipate what would happen when the blog community picked it up. In fact, we've just been slashdotted!!! Slashdot.org has hundreds of posts on the Post-It Note and Balloon Jokes. Goodness, you'd be amazed by how much people appreciate a good prank. Here are a few of our favorite posts plus the ground zero post that started these threads.

Show me the prank!!!The original interactivetools.com post

See the original boingboing.net postthat started it all

Search for “post-it notes” on Google
You too can have a top five rankingon Google for a product you don't sell or promote.

Slashdot Posts

Ground Zero Thread - The original slashdot.org post

Colorful Commentaryon Corporate Culture - Do Pranks Make People Happier??

Conspiracy Theories - Dave's Plotto become a yoga mattress millionaire discovered by Slashdot.org post author


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