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Issue 007 - May 2, 2002



Become a featured client.

Have you used our software to help build your website? We want to know about it. We maintain a list of featured clients at http://www.interactivetools.com, and we're always looking for more sites to feature. Especially professional looking websites that have created customized templates.

For example, here's the list for Realty Manager.

So, if you've used one of our content management tools to create a unique looking website drop me a note. I may add you to the list.

I'm also planning on doing more comprehensive case studies of featured clients in this newsletter, so I may select your site.


Price reductions for several products.

As you probably know, we lowered the price on Article Manager back in March, and it worked so well we've decided to keep the price at $299 - clearly that fits the budget for many of our customers. A 5-pack is $895.00 US (a 40% bulk discount on the per-license price) and a 10-pack costs $1,490.00 US (a 50% discount).

To learn more about Article Manager, click here.

To pick up a copy (or 5, or 10!) just visit our order page.

We also turned our price cutting attention on two more of our products and gave them a trimming too: News Manager and Job Manager.

Both products have been reduced to only $99.00 US. That's $50 off the price of News Manager, and $100 off the price of Job Manager. 5-packs are only $295 and 10-packs are $490.

      For more information on

News Manager

      .

And for info on Job Manager.


New free software updates available for all our products.

While the marketing folks have been cutting prices, the programmers have been coding up a storm. All of our products have new updates available this month, so take a look at the new features.

As always, updates are completely free, so if there's a feature you'd like access to, visit this page and request a free upgrade.

ARTICLE MANAGER - version 1.08 (April 26th)
Review the version history

AUTO MANAGER - version 2.21 (April 5th)
Review the version history

DOCBUILDER - version 1.05 (April 10th)
Review the version history

JOB MANAGER - version 1.02 (April 4th)
Review the version history

NEWS MANAGER - version 1.06 (April 4th)
Review the version history

PAGE PUBLISHER - version 1.15 (April 30th)
Review the version history

REALTY MANAGER - version 2.21 (April 5th)
Review the version history

SEARCH ENGINE - version 1.03 (April 12th)
Review the version history

Whew...


Google joins the pay-per-click market with Adwords Select.

I hope I didn't crush your productivity too badly last time with my mention of Googlewhacker. Now we'll use Google for something to make you money - but you'll have to work for it.

Google is now offering advertisers the ability to sponsor search terms using the pay-per-click pricing model - Adwords Select - similar to the service offered by Overture (formerly known as Goto). We've been using Overture for over a year now and the service works pretty well. We've got hundreds of search terms, and pay between $.05 - $1.00 a visitor depending on the search term.

But Google has taken a bit of different spin on the service - with the lofty goal of maintaining quality and relevance, even with their advertisers. It's takes a little getting used to, though.

As always, Google keeps the ads completely separate from the search results; it's very clear which are the ads (the little text boxes on the right-hand side). They're being very careful to make sure that the need for ad bucks doesn't cheapen the unnervingly relevant search results the company has built their reputation on (their golden goose is safe).

They set a minimum price you MUST pay for clicks. For example, on a recent campaign we put a bid on "content management". If this was Overture, we could just bid $.10; we'd be pretty far down the search list, but we only have to pay a dime for each visitor.

Google has decided that the term "content management" should cost $0.92 US per click. You CAN'T bid any lower than that. Unless the search term is very relevant to your product, it will be too expensive to pay for traffic that doesn't turn into sales.

They're also monitoring the success rate of your ads. If they slip below a 0.5% click-rate (which is generally considered a pretty respectable CTR), your ad will be paused until you reword it. This way Google avoids giving companies low-cost branding. If your ad isn't generating clicks, it just won't run. This should keep advertisers honest.

The interface is easy to use, and it just costs a $5 setup fee to start using building your campaigns.

We've only been using it for a few days now, so I may write another update in a few months once I've mastered it. :-)

Check it out

And here's a link to Overture.


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Issue 001 - Feb 23, 2001