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Thought you may be interested in a recent project.
Utilising CMSB to manage all content, and PhoneGap to generate the binaries, we've developed a "Hybrid" app and now have them live for download on Google Play and the App Store.
The client manages all content as they would for any normal website, with category sections driving the navigation and page content, fields for Vimeo embed code, membership plugin, favourites plugin etc. They are constantly creating new video, adding more exercises etc and there's no need for users to download updates - it's all live.
There's a bit of custom code thanks (as always) to interactivetools.com, and some back-and-forth with Apple getting approval through the app store, but in general the project went extremely well. The client is very happy and already looking at multiple projects.
I'm getting a great response in client discussions, referring to CMSB as a managing their digital portfolio rather than their website... ie. managing their web, intra / extranets, eBusiness, social media, mobile apps, email / SMS / push notifications...
Looks absolutely awesome, nice work!
And for anyone who is interested we've created a new category in the showcase for Mobile Apps and we're already proudly showcasing two of Tim's apps:
Mobile Apps, especially web hybrid ones, are an area we're really excited about expanding into in the future.
Thanks for posting and sharing, Cheers!
As always, it depends on the specific functionality required. The APSI app has a lot of custom code, whereas the Murray's app is extremely straight forward.
Now that I've done a number of them, I would quote it the same way that I would quote a website, then add 4-6 hours for the submission process to the app stores, with an escape clause to charge more if iOS reject which they are known to do. But there is a learning curve, so be prepared to burn a number of hours learning.